Virtual datingfucking games
By contrast, the logics of self-publicity call for stabilised, traceable identity through consistent usernames, ostensibly excluding trolls and supposedly creating an environment for freer expression.
However, since user contributions are forever linked to a single identity, prestige measures are such that users become popular for recognisable successes and ostracised for a single failure.
Thus, the majority of trolling practices employ insults based on visible or stereotypically presumed attributes about participants: for example, ‘asspie’ or ‘ass-burgers’ [Asperger’s syndrome], ‘fat permavirgin’, ‘Narutard’ [ fan], or ‘underage b&’ [banned].
Similar to ‘the dozens’, the loser is the participant who takes the insults at face value, rather than being part of an exchange.
While this practice is untenable offsite, viewing misogynistic discourse as a strategic, regenerative practice onsite is necessary as /b/ occupies an extreme point on the genealogical continuum bridging the transgressive cultures of bulletin-board systems, shock sites, and hacker culture.
On June 15, 2008, a 4channer identified as female using the colloquial portmanteau ‘femanon’, posted an erotic photograph of herself on the Random – /b/ board, and requested advice regarding a recent breakup, a marriage proposal, and whether she could easily commit marital infidelity.
Its impenetrable, anti-normative ethos facilitates sensationalist description (KTTV, 2007; Douglas, 2008; Schwartz, 2008; Grossman, 2008), but in actuality, the ‘head on a pike’ is not uniformly aimed at female participants, many of whom disclose their gender in accordance with /b/’s normative social structures and practices and are treated no differently for it.
 Rather, misogynistic discourse is one variant within a canon of trolling practices meant to exert collective control over new, casual users who disregard /b/’s habitus.
These users, dubbed ‘newfags’, barraged 4chan once its existence came to light following 2006 media coverage of offsite raids and a dirty bomb hoax. As 4channers tested the wordfilters to verify their authenticity, they unanimously expressed gratitude for ‘cumdumpster’ in particular, one user even deeming it as potent a warning as ‘a human head on a pike’ (Anonymous, 2008a).As wordfilters are used on the Random – /b/ board to attack the logics of confessional self-publicity with offensiveness, this warning has been misread by mainstream media and its public as simply bigoted.This behaviour, termed ‘newfaggotry’, consists of introducing to /b/ the logics of self-publicity and imposing socially normative interpretations of ‘anti-normative behaviour’ onto /b/’s practices without understanding the habituated dispositions actually comprising them.Such behaviour is met with antagonistic trolling practices intended as a deterrent to newfags disinclined to acquire and internalise /b/’s cultural logics through habituation, or the repeated performance of particular bodily, affective, and cognitive repertoires through which social competence is made commonsensical and routine (Bourdieu, 1977: 82–83).