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In 2004 the domain name was purchased and the company changed its name.True is known for its strict policies regarding background checks, which are used to ensure that members are not felons or married.Vest reports 16 million total members, as of May 2007, True advertised aggressively online and spent .2 million in online advertising from January to November 2006, more than any other online dating service.True's ads vary in theme and often feature provocatively dressed women with sex-themed taglines such as "It's nice to be naughty." These ads were particularly prevalent on My Space.CEO Herb Vest has expressed a preference for pursuing such bills at the state level, saying "state legislatures are particularly vulnerable to influence from special interest groups because they are less in the media spotlight than the national Congress." True will cancel the account of anyone found to be married, separated or having a pending divorce without warning, and also reports them to the Internet Crime Complaint Center (IC3).Convicted felons will not only have their accounts canceled, but are reported to the IC3 and to local authorities.

The presentations will be webcast live on the Internet, accessible through the Investor Relations section of True Car’s website at com.With a purported ten plus million members, True dating is the first (and largest) online dating site to perform background checks on all of their users - and they won't hesitate to bring criminals or married people who have signed up at True dating to justice.Yet True dating's lack of a real free trial makes its hefty monthly fee a bit hard to swallow, safe or not."TRUE.com® is the only online dating service and relationship site endorsed by Psychology Today®.Partly because of its ad campaign, True became, in only four years since its founding, one of the most visited sites in the online dating industry, according to The New York Times.On September 14, 2007, the New York Times' "Bits" blog reported that an executive at a major Internet company said that True is delinquent on its advertising payments on his and other websites and has had to cut back on advertising as a result.

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