Old fashioned dating rules
The twentieth century reduced it all to smithereens.The Pill, women in the workforce, widespread deferment of marriage, rising divorce rates, gay rights—these set off a prolonged but erratic improvisation on a replacement. The demolition of the Third Avenue Elevated subway line set off a building boom and a white-collar influx, most notably of young educated women who suddenly found themselves free of family, opprobrium, and, thanks to birth control, the problem of sexual consequence.
You filled out a questionnaire, fed it into the machine, and almost instantly received a card with the name and address of a like-minded participant in some far-flung locale—your ideal match. He called up his friend Robert Ross, a programmer at I. M., and they began considering ways to adapt this approach to find matches closer to home. “This loser happens to be a talented fashion illustrator for one of New York’s largest advertising agencies.You can get to thinking that the single ones are single for a reason.If your herd is larger, your top choice is likely to be better, in theory, anyway. When there is something better out there, you can’t help trying to find it. Women were asked to look at a trio of sketches of men in various settings, and to say where they’d prefer to find their ideal man: in camp chopping wood, in a studio painting a canvas, or in a garage working a pillar drill. 1400 Series computer, which then spit out your matches: five blue cards, if you were a woman, or five pink ones, if you were a man. Men were asked to rank drawings of women’s hair styles: a back-combed updo, a Patty Duke bob.