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Several websites are beginning to tap into the power of the social networking model for philanthropy.Such models provide a means for connecting otherwise fragmented industries and small organizations without the resources to reach a broader audience with interested users.Friendster became very popular in the Pacific Islands.Orkut became the first popular social networking service in Brazil (although most of its very first users were from the United States) and quickly grew in popularity in India (Madhavan, 2007).

Hence, the level of network sociability should determine by the actual performances of its users.In the times of breaking news, Twitter users are more likely to stay invested in the story.In some cases when the news story is more political, users may be more likely to voice their opinion on a linked Facebook story with a comment or like, while Twitter users will just follow the sites feed and/ or retweet the article.Through e-mail and instant messaging, online communities are created where a gift economy and reciprocal altruism are encouraged through cooperation.Information is suited to a gift economy, as information is a nonrival good and can be gifted at practically no cost.

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